SeeMe Beauty / CREATIVE DIRECTION

SEEME BEAUTY TALENT PHOTOGRAPHY

Creative direction and photoshoot management (including proposal, budget, casting, wardrobe, time management, planning, and on-set direction of models, stylists, and photographers) as the digital design manager for SeeMe Beauty, a skincare brand specifically formulated for women with estrogen-depleted skin over the age of 45. When I came on as design manager, my first mission was to create allowance for a new, robust imagery database; the intent was to elevate the brand’s presence overall to feel more premium, while still maintaining the fun and playful attitude of SeeMe Beauty’s ethos. All models are internal employees at P&G. Photography by Brooke Shanesy.