SeeMe Beauty / ART DIRECTION

SEEME BEAUTY PRODUCT PHOTOGRAPHY

Art direction and photoshoot management (including budget, timing, planning, and day-of coordination) as the design manager for SeeMe Beauty, a skincare brand specifically formulated for women with estrogen-depleted skin over the age of 45. When I came on as design manager, my first mission was to create allowance for a new, robust imagery database; the intent was to elevate the brand’s presence overall to feel more premium, while still maintaining the fun and playful attitude of SeeMe Beauty’s ethos. Photography by Brooke Shanesy.