Olay: Limited Edition Holiday Pack for Target / PACKAGING DESIGN

OLAY HOLIDAY PACK (LAUNCH WINTER 2021-22)

Packaging design for Olay’s Limited Edition Holiday Pack, sold exclusively through Target and found nationally in-store and online. Design intent was to match Target’s skincare holiday aesthetic, heroing gem tones and metallics; the Target customer team dubbed the package “The Great Gatsby,” with great enthusiasm. This became the top-performing holiday pack in our three years of selling in Target nationally.